MET GALA 2026
Creative Direction, Social Media, Photography, Videography
OBJECTIVE
Capture premium, real-time content during the Met Gala to increase brand visibility, drive engagement, and position Prabal Gurung at the center of one of fashion's most talked-about events.
The goal was to create luxury content that could be published while conversations were happening, maximizing organic reach and audience engagement.
Campaign Planning and Strategy:
SCOPE
Produced photo and video content throughout the Met Gala experience, documenting celebrity fittings, behind-the-scenes moments, red carpet arrivals, and exclusive event coverage. Edited and delivered short-form content during and immediately following the event to capitalize on trending conversations.
Created Instagram Reels designed for maximum organic reach while maintaining the elevated visual identity of the Prabal Gurung brand. Content was optimized to perform across social platforms while showcasing the craftsmanship, storytelling, and artistry behind each look.
Creative Direction:
RESULTS
The Met Gala campaign generated over 1.7 million organic video views across Instagram Reels, with multiple videos exceeding 100,000+ views and the top-performing reel reaching 415,000+ views.
The campaign featured internationally recognized talent including Keke Palmer, Shakira, Angela Bassett, Precious Lee, Coco Jones, Amelia Gray, Tessa Thompson, Nicole Scherzinger, and other high-profile guests wearing Prabal Gurung designs. By publishing compelling content in real time, the brand successfully extended the reach of the Met Gala beyond the red carpet, driving engagement and keeping audiences connected before, during, and after fashion's biggest night.