
FORBES TRAVEL GUIDE
Creative Direction, Social Media, Photography, Videography
OBJECTIVE
Create a series of visually stunning videos showcasing the unique features of Asbury Ocean Club. This included sweeping aerial shots of the property, detailed walkthroughs of the luxurious interiors, and highlights of exclusive amenities such as the spa, pool, and dining experiences.
Asbury Ocean Club, a luxurious beachfront property in Asbury Park, NJ, offers a blend of modern elegance and coastal charm. Despite its premium amenities and picturesque location, the property sought to elevate its online presence and reach a broader audience. Forbes Travel Guide, known for its prestigious travel content and large following, was identified as a key partner to achieve these goals through a strategic social media takeover.


Campaign Planning and Strategy:
SCOPE
To enhance the online presence of Asbury Ocean Club through a targeted social media takeover, leveraging Forbes Travel Guide’s platform to increase engagement, bookings, and overall awareness of the property.
Produce short, engaging reels focusing on different aspects of the guest experience. This included “A Day in the Life” at Asbury Ocean Club, showcasing morning routines, dining options, and evening activities, with a focus on creating a narrative that resonates emotionally with viewers. Kick off the takeover with a high-impact launch video introducing Asbury Ocean Club, followed by a schedule of regular posts and reels throughout the campaign period. Utilize Forbes Travel Guide’s established social media channels to maximize reach.
Creative Direction:

RESULTS
The takeover resulted in a 60% increase in engagement across Forbes Travel Guide’s social media platforms, including a significant rise in likes, shares, and comments on posts related to Asbury Ocean Club. The property saw a 40% increase in direct bookings during the campaign period, driven by exclusive offers and heightened visibility. Social media metrics revealed a 75% increase in mentions and tags related to Asbury Ocean Club. The content reached over 1 million users, significantly expanding the property’s online footprint.