ASBURY OCEAN CLUB
Creative Direction, Social Media, Photography
OBJECTIVE
To create a compelling luxury social media presence for selling multimillion-dollar units at The Asbury Ocean Club, we focus on curating an exclusive and sophisticated online image that reflects the opulence of the property. This involves producing high-quality visual content, such as professionally shot images and videos that showcase the stunning architecture, panoramic ocean views, and elegant interiors of the units.
To develop and implement a compelling branded social media presence for Asbury Ocean Club that enhances brand visibility, engages potential buyers, and supports the marketing and sales of multimillion-dollar residences.
Campaign Planning and Strategy:
SCOPE
To leverage a comprehensive social media strategy, including high-quality content and targeted campaigns, to sell all multimillion-dollar residences at Asbury Ocean Club, enhancing brand awareness and driving sales.
Professional images capturing the residences' elegance, including interior and exterior shots. Lifestyle photography showcasing the luxury experience and amenities. Drone Footage: Aerial views of the property and surrounding area to showcase location and amenities. Behind-the-Scenes Stories: Content from open houses, exclusive events, and property tours to create excitement and engagement.
Creative Direction:
RESULTS
Successful sales outcome - All available multimillion-dollar residences at Asbury Ocean Club were sold within the campaign period. Strengthened Asbury Ocean Club’s position as a leading luxury real estate brand in the region.