ASBURY LANES
Creative Direction, Social Media, Photography
OBJECTIVE
To create a viral Instagram campaign for a diner’s menu, leveraging engaging content and strategic marketing techniques to boost brand awareness, attract new customers, and increase engagement with the diner’s social media presence.
Establish clear objectives, such as increasing follower count, driving foot traffic to the diner, and promoting specific menu items.
Campaign Planning and Strategy:
SCOPE
Identify the primary audience demographics to tailor content and engagement strategies. Develop a detailed posting schedule that includes a mix of content types to maintain consistency and sustain audience interest. Feature standout items from the menu with high-quality photos and videos. Include popular dishes, unique creations, and customer favorites. Share footage of the kitchen, chef interviews, and the day-to-day operations to create a personal connection with the audience.
Professional, well-lit images of dishes with appealing presentation. Short clips of food preparation, plating, and the dining experience.
Creative Direction:
RESULTS
Following the launch of a viral social media campaign to promote Asbury Lane's menu, the campaign achieved notable success in increasing brand awareness, engaging customers, and driving foot traffic. The campaign leveraged high-quality content, influencer partnerships, interactive features, and targeted promotions.