ASBURY PARK NOW
Social Media Strategy & Management, Photography, Videography
OBJECTIVE
To significantly grow the community on the Asbury Park Now social media channels by implementing a dynamic content strategy focused on local events, lifestyle highlights, and community stories
Asbury Park is a vibrant, culturally rich city known for its lively boardwalk, arts scene, and local events. To better promote the city, its events, and businesses, the goal was to grow the official Asbury Park social media account, establish credibility through verification, and expand the follower base
Campaign Planning and Strategy:
SCOPE
To establish Asbury Park Now as the primary social media account for comprehensive, engaging, and viral content about Asbury Park, positioning it as the ultimate source for local news, events, and community highlights.
Local Highlights and Features
Engagement and Community Building
Cross-Promotions
Creative Direction:
RESULTS
By implementing this campaign plan, Asbury Park Now established itself as the go-to social media account for all things Asbury Park and grew to 53K. Through a combination of engaging content, strategic promotion, and active community interaction, the account will attract a larger following, create viral content, and strengthen its role as a central hub for local news and events.